{"id":29218,"date":"2020-10-05T14:03:05","date_gmt":"2020-10-05T12:03:05","guid":{"rendered":"https:\/\/prodigo.ch\/?p=29218"},"modified":"2020-10-06T15:21:03","modified_gmt":"2020-10-06T13:21:03","slug":"switzerland-as-an-ideal-test-market","status":"publish","type":"post","link":"https:\/\/prodigo.ch\/it\/switzerland-as-an-ideal-test-market\/","title":{"rendered":"Switzerland as an ideal test market"},"content":{"rendered":"

<\/p>\n

At the crossroads of the Germanic, French and Italian cultures, Switzerland is a multicultural and multilingual country, which makes it ideal to test a product before launching it elsewhere in Europe. The cultural nuances are influenced by the linguistic diversity and regional particularities.<\/p>\n

Other strong arguments are the high quality and innovation expectations, the Swiss consumers being early adopters of new products and sensitive to ecological concepts. Also Ikea considers Switzerland as a test market by launching a furniture rental service last year. Quite often, new products, technological applications and new services are first introduced and used in Switzerland.<\/p>\n

Prodigo can help you by carrying out a market study<\/a> in order to:<\/p>\n

    \n
  1. measure the innovative degree of your product or service,<\/li>\n
  2. assess the easy consumers’ acceptance,<\/li>\n
  3. seize the customers’ preferences for sustainable solutions.<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    <\/p>","protected":false},"excerpt":{"rendered":"

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