Switzerland as an ideal test market
At the crossroads of the Germanic, French and Italian cultures, Switzerland is a multicultural and multilingual country, which makes it ideal to test a product before launching it elsewhere in Europe. The cultural nuances are influenced by the linguistic diversity and regional particularities.
Other strong arguments are the high quality and innovation expectations, the Swiss consumers being early adopters of new products and sensitive to ecological concepts. Also Ikea considers Switzerland as a test market by launching a furniture rental service last year. Quite often, new products, technological applications and new services are first introduced and used in Switzerland.
Prodigo can help you by carrying out a market study in order to:
- measure the innovative degree of your product or service,
- assess the easy consumers’ acceptance,
- seize the customers’ preferences for sustainable solutions.